Bushra is a Pakistani expat in Saudi Arabia with 2 children. She was already earning six figures as a consultant and wanted to earn money with a company that would give her more freedom and flexibility.
HOW SHE USED NULL TO START
She followed every step in Zero to Launch – from brainstorming to launching her first online product – to build a side business in a brand new space.
Bushra makes twice as much from her part-time online business as she does from her full-time job. She now plans to take the summers off to spend time with her family.
“Zero to Launch helps you create products and courses that sell themselves.” — Buschra Azhar
*Note: This video is from February 2014, before Bushra’s online business exploded
“I was afraid of damaging my image”
Although Bushra earned six figures as a management consultant, the busy mother of two wanted more freedom and flexibility in her life. She knew online businesses could help, but didn’t want to ruin her reputation with a “spam online business.”
“I was afraid of damaging my image. I have a great Google presence and a company blog. If you search my name you will see all these great hits. That’s important, because that’s how I get leads for my consulting business.”
See how Bushra learned you can build a credible online business while maintaining a great reputation.
She came to Zero to Launch with no business idea
At first, Bushra didn’t know what kind of business she wanted to start. Using the techniques taught in Zero to Launch, she came up with several exciting ideas and then tested them for viability.
“I went through Ramit’s idea mapping exercise and came up with 9 different ideas. Then I tested each one and killed a few because I realized they wouldn’t work. In the end, I was left with one thing: to teach entrepreneurs persuasion and negotiation.”
“Why would anyone listen to me?”
Bushra had a stellar reputation in her industry — but her online business had nothing to do with her established career.
“I didn’t have any credentials when I started my online business. I’ve never worked in psychology or persuasion. I’ve never taken a copywriting course. For a long time I wasn’t even sure if it was ‘copywriting’ or ‘copyrighting’!”
She soon learned that her lack of “credentials” didn’t matter. Using what she learned in Zero to Launch, she was able to connect so deeply with her audience that they immediately saw her as someone who could help them. She explains how to do this in more detail below.
“Online success happens so fast”
In October 2014, six months after joining Zero to Launch and following the program to a T, Bushra launched her first product at $49. Within two weeks she had 320 sales.
“It was amazing. I was totally hooked.”
With $15,680 in the bank, Bushra continued to develop and launch new products over the next few months. By the end of the year, she was making $30,000 from online classes and coaching services alone.
How Bushra increased her sales by 10x over the next year
Then Bushra began to worry that people were only buying from her because her prices were low. So, over the next year, she started offering more premium programs. She even set a goal of hitting $50,000 in sales in July. Her husband thought she was delusional.
“I woke up every morning and said to my husband, ‘I’m going to make $50,000 this month.’ He didn’t believe me.
“I did not care. I developed a new product and sold it for $297. I sold all 190 of these in 4 days and made $56,000. It was fun – I got to rub it in my husband’s face.”
Now she had evidence that people would pay her a significant amount of money online. So she took her business one step further. In October 2015 she created a new program with 3 different levels that sold for $499, $799 or $1,499.
That start earned her $130,000.
The lessons she learned from Zero to Launch played a major role in that success.
“Before I started my first program, I went through the Zero to Launch worksheets 6-7 times. Once you learn these principles, you can create products and courses that sell themselves.”
Bushra loves her job. But what really excites her is the people she works with.
“I’ve created a huge, loyal community. These people are intelligent and passionate, just like me. They’re not customers, they’re friends. I love working with them.”
As big as the money, her true measure of success is emails like this every day:
Quit a 6-digit job and take the summers off
Bushra never imagined her business would reach this level. She figured if she was lucky she could make $10,000 a month online.
But the income she makes from this part-time business is double what she earns as a full-time consultant. Now she can quit her full-time job to spend more time with her loved ones.
“I plan to take the summers off to visit my family in Pakistan.”
Do you need help finding a business idea?
One of the Bushra’s biggest breakthroughs was using the zero-to-launch system to find an idea that it knew would be profitable. If you’re looking for a business idea of your own, enter your email address in the box below to receive my special report: 30 Successful Online Business Ideas.
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