“For the first time ever I see a way where my life and my hobby can be one” – Karan Bajaj
“I could never figure out how to write, balance a job and a family”
Karan is a bestselling author who loves to write. But his books don’t make enough to pay the bills, so he has to work a full-time job at a company. With work and family taking up most of his time, it looked like Karan would have to give up writing.
“I couldn’t write all weekend anymore, and as our family’s expenses grew, I couldn’t quit my day job at the company. I had a deep, sinking feeling that my writing was about to give way.”
He needed a way to work, write, and be a father full-time. One day he heard about our zero-to-launch course while listening to the Smart Passive Income podcast. Although he never saw himself as an entrepreneur and was skeptical about online business, he was determined to find a way to turn his passion for writing into income.
He joined our email list and invested in Zero to Launch 8 days later.
“I’m a writer, introverted, and I thought I was the complete opposite of someone who would start any kind of company.
…when I heard about Zero to Launch, I saw a lifeline and grabbed it.”
“Everyone thought it was a completely bad idea”
Karan was initially skeptical about the online business. Everything he’d seen made it look either fraudulent (“Earn $1 million overnight!”) or useless (“Be your best self!”).
But once he started Zero to Launch, he was relieved to see that this course was different.
“I was struck by how logical it was. It was amazing because the way it was structured from inception to implementation to execution.”
Although he liked the program, he still had one glaring problem; the majority of his readers lived in India. His friends and family who lived there firmly believed that he could never sell them anything.
“Everyone said, ‘Nobody buys online courses in India’… Everyone thought that was a totally bad idea.”
In search of his profitable business idea
Teaching people to write was an obvious choice for his business idea. But Zero to Launch helped Karan focus on an even more profitable one.
The program taught him the importance of finding an idea that would solve a burning pain for people. While a writing class might work, he found that something else he was passionate about, and naturally good at, would be far more lucrative: helping aspiring authors secure book deals.
“When you think of aspiring writers who have been trying to land book deals for years, it consumes their lives… [realizing] that was extremely enlightening for me.”
After signing deals with Random House and HarperCollins himself, he set to work developing a course to help authors close book deals with the top five publishers.
$3,100 in 3 days – no email list
Karan was eager to make money. Since he didn’t have an email list, he decided to just email people he knew who might be interested in his program.
Within 3 days, Karan earned $3,100
“I started the course 21 days after I first found Ramit. In the first 3 days I made about $3,100 in sales from an Indian audience with no mailing list. [I just] Sent emails to people who had ever expressed an interest in my writing.”
This success motivated Karan to do more. He followed the steps in Zero to Launch to build a system that automatically sold his product. He then used our techniques to improve his website, drive traffic to it, and grow his email list.
Within 4 months he went from 0 subscribers to almost 1,800.
“My friends and family who are in India right now are stunned. No one could have ever believed that 64 online courses could be sold in India.”
“Zero to Launch has given me hope for the future”
After proving he can sell online courses in India, Karan is looking to a bright future. One in which he can combine his passion for writing with his need to make money and support his family.
“For the first time I feel like I can combine my passion for writing with selling a course…It has given me a lot of energy for my life.”
As an unexpected benefit, starting his online business forced Karan to interact more with his readers. They inspired him, helped him generate ideas, and made the writing process more rewarding.
“Now it’s a very regular two-way interaction with my readers that has opened my heart tremendously.”
Five months after purchasing the course, we flew Karan to our studio to tell his full story. Click below to learn:
The only question he asks to find out if a business idea is viable (4:50) How he overcame his skepticism about doing business online (even when friends and family doubted him) (2:43) Why the teaching other was the best thing Karan ever did as a writer (7:25)
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