Taylor Swift poses with her awards during the 2022 MTV Europe Music Awards held at the PSD Bank Dome in Dusseldorf, Germany on November 13, 2022.
Kevin Mazur | Wireframe | Getty Images
Tickets for Taylor Swift’s “Eras” tour will no longer go on sale to the general public on Friday after Live Nation’s ticketmaster said there were not enough tickets to meet demand.
“Due to exceptionally high demands on ticketing systems and insufficient remaining ticket inventory to meet this demand, tomorrow’s public presale for Taylor Swift | The Eras Tour canceled,” Ticketmaster said in a tweet.
The company announced the cancellation hours after the CEO of Live Nation’s largest shareholder earlier this week blamed a surge in demand from 14 million users, including bots, for website disruptions and slow presale queues.
The page should only be accessible to around 1.5 million verified Swift fans, Greg Maffei, head of Liberty Media, told Health & Fitness Journal.
Maffei said Ticketmaster sold more than 2 million tickets Tuesday and demand for the superstar’s 52-day tour “could have filled 900 stadiums.”
Live Nation shares closed down nearly 3% on Thursday.
Much of the demand for Swift’s stadium tour stems from the record-breaking release of her new album, Midnights, and the fact that the singer hasn’t toured since 2018’s Reputation stadium tour. Her “Lover Fest” tour was canceled due to the pandemic.
The “Eras” tour is scheduled to begin March 17 in Glendale, Arizona.
Ticketmaster and Live Nation came under fire this week after activists and lawmakers proposed the company, which merged in 2010, be wound up after a storm of glitches and site failures during presales for Swift’s upcoming tour.
Legions of Swift fans took to social media to complain about the long wait times and confusion for “verified fan” tickets and presale codes. Established in 2017, the Verified Fan Program was designed to keep tickets in the hands of true fans and not resellers.
But that didn’t seem to work in several cases. Within hours, tickets for the tour were already up for sale on the secondary market at exponential premiums.
Eras tour tickets range from $49 to $450, and VIP packages start at $199 and go up to $899. Secondary market prices range from $800 to $20,000 per ticket.
Representatives from Ticketmaster and Swift’s travel company, AEG Worldwide, did not immediately respond to Health & Fitness Journal’s request for comment.